Origin

A coach.
A client.

That's the whole founding story. The rest is just what we built once we got tired of the tools between us.

The story
We built this
for ourselves.

Z6 started between a coach and his client.

Josh has been coaching Andrea for a few years. He's been coaching for a lot longer — hundreds of clients since 2014 out of DeMelo Fitness in London, Ontario. Andrea has spent fifteen years scaling companies from C-suite seats across founder-led, private, public, and PE-backed businesses.

Somewhere between session three and session three hundred, we went looking for software that served both sides of the coaching relationship. Nothing fit.

We're both entrepreneurs. We love building businesses. We love training. We love growing skill sets. So we built the one tool that does all three. Build. Train. Grow.

Every feature decision goes through the filter: would this have saved us a Sunday?

If it's good for coaches and their clients, it ships.

The team
Small.
On purpose.

Andrea Judge

CEO · Co-Founder

Fifteen years scaling companies — founder-led, private, public, and PE-backed. Currently CEO of Lifeist Wellness (LFST.V) and COO of ResolvMD. Previously CEO at Mikra Cellular Sciences, Chief of Staff at Prollenium, and 13 years at Vivier Pharma leading North American sales. Owns strategy, GTM, capital allocation, and M&A at Z6. Western University alum — London, Ontario, same city Josh came up coaching in.

15+ yrs scalingPublic + PELondon ON

Josh Demelo

Co-Founder · Chief Product Officer

London, Ontario native. Founder of DeMelo Fitness — a 24/7 private-access training facility he's run since 2014. Competitive bodybuilder, certified in personal training, biomechanics, and program design. Hundreds of clients coached. Award-winning. Brings the studio floor into every product call.

Still coachingDeMelo FitnessLondon ON
How we work
Five things
we believe.
01

Coaches over software.

If you have to choose.

02

Fewer features, done deep.

Six things, excellently.

03

No dark patterns.

Easy to cancel. Always.

04

You control your plan.

The method stays yours.

05

Still coaching.

Or we've lost the plot.

Read the full manifesto →

Built in a gym

Built in a gym.

Still is.

Get back to coaching → Read the manifesto