That's the whole founding story. The rest is just what we built once we got tired of the tools between us.
Z6 started between a coach and his client.
Josh has coached Andrea for a few years — and hundreds of others since 2014, out of DeMelo Fitness in London, Ontario. Andrea has spent fifteen years scaling companies from the C-suite.
Somewhere between session three and session three hundred, we went looking for software that served both sides of the coaching relationship. Nothing fit.
We're entrepreneurs who love building, training, and growing. So we built the one tool that does all three. Build. Train. Grow.
Every feature decision goes through the filter: would this have saved us a Sunday?
If it's good for coaches and their clients, it ships.
Fifteen years scaling companies — founder-led, private, public, and PE-backed. Currently CEO of Lifeist Wellness (LFST.V) and COO of ResolvMD, after a decade-plus leading sales and strategy across pharma and biotech. Owns strategy, GTM, capital allocation, and M&A at Z6. From London, Ontario — the same city Josh came up coaching in.
The coach Z6 is built around. Founder of DeMelo Fitness — the 24/7 private training studio in London, Ontario he's run since 2014 — with hundreds of clients coached and a competitive bodybuilding career of his own. Certified in personal training, biomechanics, and program design, and still coaching out of that same studio. Owns product, coaching methodology, and exercise science at Z6 — the reason the software actually knows what a real session needs.
If you have to choose.
Five, excellently.
Easy to cancel. Always.
The method stays yours.
Or we've lost the plot.
Still is.