Manifesto

What we
stand for.

Ten principles. Each one is either true or we've failed. We recheck quarterly.

01

The coach is the product.

Software doesn't train people. Coaches do. Our job is to make their job easier — never to replace them with an algorithm.

02

Fewer, better features.

We'd rather do six things excellently than sixty things badly. If we add a feature, something else probably has to go.

03

No dark patterns.

Cancel from the settings screen in two clicks. No "schedule a call to downgrade." No auto-renewals without warning. Your wallet, your rules.

04

You control your plan.

How you program, what you prescribe, the standard you hold — yours. Z6 is the instrument, not the instructor.

05

We charge you. Not your clients.

Z6 takes zero percent of the money your clients pay you. Ever. Stripe takes its processing cut. We take nothing.

06

Writing matters.

If the UI text is vague, the feature probably is too. We sweat every label. If you find one that sucks, tell us.

07

The directory earns its spot.

Every public coach is a real coach with real clients using Z6. No fake profiles to pad SEO. Trust is the whole product.

08

Slow is fine. Broken isn't.

We don't ship fast for the sake of it. We ship when it's right. If that means fewer changelogs, fewer changelogs.

09

Never "revolutionary."

Words we won't use in marketing: empower, unleash, revolutionize, disrupt, reimagine. We make tools. We describe them plainly.

10

Still coaching.

Both founders still have live rosters. The day we stop coaching is the day we stop understanding the problem. That day won't come.

Sound good?

Sound good?

Ten principles. One product.
Live with them and we'll see you on the platform.

Get back to coaching → Meet the team